Our Latest Interview with POSH

Vicky Whiter answers questions from Tom Lea (Peterborough United Foundation’s social media and marketing assistant) about Peters’ Cleaners and its involvement with the foundation. Vicky has been the owner of Peters’ Cleaners for 6 years. Peters’ Cleaners has been partnered with the Peterborough United Foundation since the 2020/21 football season started as the official kit cleaners. 

Who are Peters’ Cleaners, how long have you been running and what do you do? 

We are the region’s longest established dry cleaning and laundry service. The company was founded in 1963 and in 2016 I bought it with the objective of making laundry services more accessible to today’s busy customers.

What have you been doing recently and what have you got coming up?  

We have developed two 24/7 automated clothes cleaning pods so customers can access clothes cleaning at any time of the day or night. We have then spent time raising money so that we can refine the service levels we are providing through the pods. We also have two more pods launching locally this summer with plans for the concept to be rolled out nationally after that.

How much has COVID impacted what you do, how have you adapted to it and what are your plans moving forward?

COVID had a massive impact. Revenue dropped by 50%. We shortened our shop opening hours, furloughed staff and kept our customers informed about our COVID changes. A lot of other dry cleaners closed during lockdown and haven’t reopened which then created opportunities for us within this sector. The pods are an innovative way to provide dry cleaning and laundry services 24 hours a day. They fit around when our customers are available, so they aren’t restricted to regular shop opening hours. Plus, they are simple to use and totally contactless.

What do you make of the Posh Foundation and what is your/Peters’ Cleaners involvement with the Foundation? 

We launder the team kits free of charge. The Peterborough United Foundation allows people to achieve their sports goals and build that into a career, but it also balances this with education which is really important for young people.

As we are only a small business it’s great that we can support a local charity. Sport is so close to my heart and has so many benefits including being good for your mental health, helping you to make connections and it’s sociable. The Peterborough United Foundation offers all of those benefits alongside providing children with an education, so they are getting the best start in life.

Why did you want to get involved with the Foundation and what do you want to gain from it/see it happen moving forward?

I got involved when asked how much it would cost to wash the POSH kit. I thought it was a worthwhile cause and decided to offer to wash the kits for free. In return we have also received a lot of support which we massively appreciate. The partnership that we have with the Peterborough United Foundation is one we want to nurture because we’re so passionate about what they do.

To read more about POSH please visit: theposhfoundation.com

Posh Foundation

We are proud to be the kit cleaning partner of Peterborough United Foundation for the 2020/21 football season.

Hygienic and clean

With sanitising and general hygiene being more important now more than ever, we are pleased to offer our laundry services to the Peterborough United Foundation.

Our partnership

We agreed with the Foundation to provide free laundry services to clean the football kits of players after matches take place, as games got underway again as lockdown restrictions gradually lifted. For full details on our partnership see POSH’s article.

The Peterborough United Foundation

The Peterborough United Foundation – chaired by Andrew Palmer – aims to provide positive experiences for all, regardless of any protected characteristics whilst treating all individuals with respect and encouraging them to reach aspirational targets to help strive and persist in achieving the highest possible outcomes. It was established in 2009 having been previously called the Football in the Community Scheme. As a registered charity with the English Football League Trust and the Premier League, The Foundation has 4 key themes: Sport, Education, Health, and Inclusion.

What does the Peterborough United Foundation do?

The Foundation provides community-based activities in the local area such as after-school clubs, half-term courses, and social inclusion. Specifically, The Foundation offer a Development Centre / Skills Centre, the National Citizen Service (NCS – a government-funded programme), Premier League programmes, the Peterborough United Scholarship, Shadow Squads to train as a coach, School Sports Programmes, and Women & Girls teams from under- age groups to Reserves and the First Team. To find out more about these activities and for contact details go to the Peterborough United Foundation’s About Us page.

Who can join?

Throughout all their activities, the Peterborough United Foundation educate and train children in sport whilst offering disability activities (i.e. free weekly PAN disability sessions for 6-16-year-olds), so every child has an equal chance. Therefore, The Foundation welcomes and helps young people, children with disabilities, and children from various ethnic and racial backgrounds.

Recent journeys

Since its establishment in 2009, The Foundation has gone on to shape the lives of many children and young people. Here are just some of the recent success pathways:

  • Jess Camwell – Signed a professional contract with Leicester City Women after just one year of being on the POSH Scholarship.
  • Niamh Connor and Piper O’Neill – Played in POSH Ladies’ First Team during their first year on the scholarship.
  • Chelsea Burr, Nicole Hendrick, Destiny Makanjuola, and Sasha Sistram – All have been in POSH Ladies Reserve teams during their first year on the scholarship programme.
  • Laura Tonkin, Vicki Foster, and Lia Richardson – All now on USA Football Scholarships.
  • Ben Brittain – Now works in First Team Analysis.
  • Ryan Melton – Is now the First Team Assistant Kit man.

Not only that, but some other players have gone through the scholarship programme and trained through the Peterborough United FC (PUFC) youth team to now be playing semi-professional football.

How the Foundation has gone above and beyond

From April 2020 to April 2021, the Peterborough United Foundation has done extraordinary things. From continuing to offer the programmes to delivering COVID-19 testing kits and food parcels in the Peterborough community. Here are some of the impact figures across all their projects:

  • 1,679 participants were engaged with.
  • Virtual training amounted to 843 hours.
  • Physical training totalled to 1,097 hours.
  • The Foundation provided over 5,000 lateral flow tests to support schools in testing students so they could return to school.
  • Made over 3,600 wellbeing phone calls.
  • And delivered over 1,000 food parcels.

Thank you POSH

From April 2020 to April 2021, the Peterborough United Foundation has done extraordinary things. From continuing to offer the programmes to delivering COVID-19 testing kits and food parcels in the Peterborough community. Here are some of the impact figures across all their projects:

Beyond football in Peterborough

However, our partnership with POSH over the last year is not the first time we have dealt with cleaning football kits. In November 2016, we cleaned the Under-21 French national team’s kit, so we have got a history when it comes to washing and cleaning sportswear. Not only that, but with nearly 60 years of dry cleaning experience and our ability to clean from weekly washables to complex garments with delicate fabrics, we are an expert in our field to justify being the best cleaning service in Peterborough.